One of the best ways to really immerse gamers into your game is through making a dev blog/log (same thing). That’s a blog where you can update when you have made changes to your game, where you can ask for suggestions, and where you can give info on your game’s general progress and other related news. Of course, you can do lots more with it (more on that later, pardon the pun).
So, how do you start? Make a blog somewhere, whether it be WordPress (what we use), Blogger, Tumblr or even a forum topic if you want. It’s easy, can be free and doesn’t take long.
1.) Pick a simple domain name that’s easy to remember (even if you’re just using a .wordpress.com one)
2.) Make an about page on you/your game, give a place for people to contact you (i.e., a contact form or an email address.) This is important in that it allows you to interact with the press much easier if they can contact you.
3.) Get creative with your blog – play around with the design and make sure it looks good! A site that’s hard on the eyes is no good. Most blogging sites allow you to customize your blog somehow.
4.) Make a first post talking about your game/project and who you are and then “release” the blog. Email a link to your friends (without spamming). Connect your site to Twitter and/or Facebook so you automatically tweet when you make a new post. Put a link in your signature!
5.) Whenever you update the game/make changes to it, want suggestions, have some sort of news, want to talk about life (don’t do that too often!) or want to talk about games and design/development, make a post. Try and post fairly frequently so your blog stays alive, and allow comments so people can give you encouragement on your progress as well as suggestions and advice, which will keep you going at it! Try and add lots of screenshots and pictures and use good grammar and spelling so you look professional (cause you are!)
6.) It takes time for sites like this to grow so keep at it and have hope! Don’t worry too much about stats.
It helps to examine sites that have done it well. Study good dev blogs and especially study the bad ones to learn from their mistakes!
A couple examples of good dev blogs include:
http://notch.tumblr.com/ *although it hasn’t been as active as it used to be*
http://orange08indie.blogspot.ca/
Good luck with your blog! 
ABOUT THE AUTHOR: Nathan. He prefers his last name not to be known. He’s probably a high-class superspy, but we don’t mind. He is a writer at Independent Gaming. He’s our point man for interviews, and occasionally he takes a blowtorch to a game to see whether it measures up to his standards.
I think I’m in the blogger n00b phase, sadly. Good article!
None of us are pros, really.
You gotta start somewhere.